So! LA Times reports "Big chains get a back-to-school revenue boost." AND they attribute that boost to in-store promotions. So, if using promotions can give big chains a boost (3.6%) that sets them to thinking positively about Christmas, you can too. And if you've run dry of ideas or the promotions you ran last year were only ho-hum, maybe you need some new ideas. Or maybe you need to revive some of the ideas small retailers used last decade or the decade before that to boost sales. And maybe it's time to do some reading to get some new ideas--or just get inspired and motivated. Yes, I'm suggesting A Retailer's Guide to Frugal In-Store Promotions (http://budurl.com/RetailersGuide).
What about letting marketing savvy-authors help you boost sales with a workshop, seminar, or reading promotion. Ask them to use their contact lists and social networking skills to bring new customers into your store?
Get details and ideas on a host of other sales producers, too. Signs. Utilizing dead space in your store. Creative events. Point-of-purchase promos. Ideas for your display windows. Contests. Building your lists in-store . Using them effectively. Reward cards. Layaway. Gift certificates. New gift registry ideas (see the last post on this blog, too!). Catalogs. Gift-with-purchase ideas. Parking lot ideas. Cross-promotion. Home parties. Are you tired yet?
And while you're at it, up your social networking skills, too. Check http://howtodoitfrugally.com/retailers_books.htm for more retailing ideas.
-----
Carolyn Howard-Johnson's FRUGAL book for retailers is A Retailer’s Guide to Frugal In-Store Promotions: How To Increase Profits and Spit in the Eyes of Economic Downturns with Thrifty Events and Sales Techniques launched at the National Stationery Show at Javits Center. Because she is the author of the multi award-winning how-to books for writers,The Frugal Book Promoter: How To Do What Your Publisher Won't and The Frugal Editor: Put Your Best Book Forward to Avoid Humiliation and Ensure Success, retailers will also find essentials of writing for blogs, Web sites, and newsletters on this blog. She is the author of an award-winning novel, This Is the Place; and other fiction and poetry. She blogs on better writing at The Frugal, Smart and Tuned-In Editor blog. Find her tweeting for retailers at @frugalretailing . If your followers at Twitter would benefit from this blog post, please use this little green widget to let them know about it:
Showing posts with label sales. Show all posts
Showing posts with label sales. Show all posts
New Book on Tweeting for Anyone Who Has Something to Sell
Frugal and Focused Tweeting for Retailers
Subtitle: Tweaking Your Tweets and Other Tips for Integrating Your Social Media
From the multi award-winning HowToDoItFrugally series of books for retailers
By Carolyn Howard-Johnson
Author's Blog: http://www.frugalretailing.blogspot.com/
129 pages
ISBN: 9781451546149
Originally reviewed by Aaron Paul Lazar for Amazon
Carolyn Howard-Johnson has written another excellent guide, this time it's suitable for anyone selling a product. I happen to be a writer, and learned a great deal about tweeting to improve book sales. For example, I never knew what "Retweets" were or that one could request them. Written with a straightforward, easy to read style, this is a great reference book. I particularly loved this quote "So let's think freely and with confidence that our good deeds will come back to us. If we act accordingly, we can successfully use all kinds of sites on the Web." Carolyn's positive and optimistic outlook shines through in this book - coupled with astute common sense and experience. Buy it today!
~Aaron Paul Lazar is the author of three lyrical and addictive mystery series. His latest book, FireSong, was just released as an eBook. FireSong: What would you do if your country church was hit by a rogue tornado during services? When the twister unearths the body of a missing churchgoer, Gus LeGarde is led into a bizarre underground labyrinth where he discovers the shock of his life and potential links to the Underground Railroad.
Subtitle: Tweaking Your Tweets and Other Tips for Integrating Your Social Media
From the multi award-winning HowToDoItFrugally series of books for retailers
By Carolyn Howard-Johnson
Author's Blog: http://www.frugalretailing.blogspot.com/
129 pages
ISBN: 9781451546149
Originally reviewed by Aaron Paul Lazar for Amazon
Carolyn Howard-Johnson has written another excellent guide, this time it's suitable for anyone selling a product. I happen to be a writer, and learned a great deal about tweeting to improve book sales. For example, I never knew what "Retweets" were or that one could request them. Written with a straightforward, easy to read style, this is a great reference book. I particularly loved this quote "So let's think freely and with confidence that our good deeds will come back to us. If we act accordingly, we can successfully use all kinds of sites on the Web." Carolyn's positive and optimistic outlook shines through in this book - coupled with astute common sense and experience. Buy it today!
~Aaron Paul Lazar is the author of three lyrical and addictive mystery series. His latest book, FireSong, was just released as an eBook. FireSong: What would you do if your country church was hit by a rogue tornado during services? When the twister unearths the body of a missing churchgoer, Gus LeGarde is led into a bizarre underground labyrinth where he discovers the shock of his life and potential links to the Underground Railroad.
Those Frugal Coupons
We see then all the time. They come in the mail, are left on our doors and sometimes even the windshield of our cars. Coupons! Savings Coupons! Buy this, buy that and save money.
Truth is it works IF you have the will power to stick to a game plan. Now that IF is a Biggy. In fact, it's HUGE!
Try making a list for one grocery store buying ONLY the items that are on sale. Go shopping and stick to that list. Then make a second list for a second grocery store and buy ONLY those items that are on sale and stick to that list.
Yes your eye's will see hundreds and hundreds of other items, goodies and so on. But stick to your list and watch how much you save. You'd be surprised at just how many groceries you can get and just how much money you can save.
Truth is it works IF you have the will power to stick to a game plan. Now that IF is a Biggy. In fact, it's HUGE!
Try making a list for one grocery store buying ONLY the items that are on sale. Go shopping and stick to that list. Then make a second list for a second grocery store and buy ONLY those items that are on sale and stick to that list.
Yes your eye's will see hundreds and hundreds of other items, goodies and so on. But stick to your list and watch how much you save. You'd be surprised at just how many groceries you can get and just how much money you can save.
Subscribe to:
Posts (Atom)