So! LA Times reports "Big chains get a back-to-school revenue boost." AND they attribute that boost to in-store promotions. So, if using promotions can give big chains a boost (3.6%) that sets them to thinking positively about Christmas, you can too. And if you've run dry of ideas or the promotions you ran last year were only ho-hum, maybe you need some new ideas. Or maybe you need to revive some of the ideas small retailers used last decade or the decade before that to boost sales. And maybe it's time to do some reading to get some new ideas--or just get inspired and motivated. Yes, I'm suggesting A Retailer's Guide to Frugal In-Store Promotions (http://budurl.com/RetailersGuide).
What about letting marketing savvy-authors help you boost sales with a workshop, seminar, or reading promotion. Ask them to use their contact lists and social networking skills to bring new customers into your store?
Get details and ideas on a host of other sales producers, too. Signs. Utilizing dead space in your store. Creative events. Point-of-purchase promos. Ideas for your display windows. Contests. Building your lists in-store . Using them effectively. Reward cards. Layaway. Gift certificates. New gift registry ideas (see the last post on this blog, too!). Catalogs. Gift-with-purchase ideas. Parking lot ideas. Cross-promotion. Home parties. Are you tired yet?
And while you're at it, up your social networking skills, too. Check http://howtodoitfrugally.com/retailers_books.htm for more retailing ideas.
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Carolyn Howard-Johnson's FRUGAL book for retailers is A Retailer’s Guide to Frugal In-Store Promotions: How To Increase Profits and Spit in the Eyes of Economic Downturns with Thrifty Events and Sales Techniques launched at the National Stationery Show at Javits Center. Because she is the author of the multi award-winning how-to books for writers,The Frugal Book Promoter: How To Do What Your Publisher Won't and The Frugal Editor: Put Your Best Book Forward to Avoid Humiliation and Ensure Success, retailers will also find essentials of writing for blogs, Web sites, and newsletters on this blog. She is the author of an award-winning novel, This Is the Place; and other fiction and poetry. She blogs on better writing at The Frugal, Smart and Tuned-In Editor blog. Find her tweeting for retailers at @frugalretailing . If your followers at Twitter would benefit from this blog post, please use this little green widget to let them know about it:
Showing posts with label retailers. Show all posts
Showing posts with label retailers. Show all posts
Frugal and Focused Tweeting
Subtitle: Tweaking Your Tweets and Other Tips for Integrating Your Social Media
The HowToDoItFrugally series of books
ISBN 9781451546149
Paperback or Kindle
129 pages
Reviewed by Tony Eldridge originally for Book Marketing Tips, http://blog.marketingtipsforauthors.com/
Twitter is not just for letting people know the type of cereal you are having for breakfast anymore. Savvy professionals are learning how to use it as a powerful marketing asset in their corner. Fortunately, there are a lot of resources that will help you learn how to harness the power of Twitter for your business. Carolyn Howard-Johnson is one of those people. In her newest Frugal series book, she tackles Twitter for retailers head-on, and the result is a focused, easy-to-follow plan for any retailer when it comes to incorporating Twitter into their business plan.
Frugal and Focused Tweeting for Retailers: Tweaking Your Tweets and Other Tips for Integrating Your Social Media is a wealth of information packed into a easy to navigate book. It will take a retailer from the initial stages of establishing a Twitter presence all the way through the strategies they will need to employ to make Twitter an effective marketing machine.
Carolyn goes beyond the "how-tos" of Twitter by walking through how your Twitter decisions affect the impact of your Twitter presence. For example, she gives great advice on how to set up your tiny biography in a way that reinforces your brand. And this is the kind of business savvy help you get from every page of this book.
By now, you probably have a website up for your business. Most people admit that it's a must-have for any business. But finding traffic to your site is another animal altogether. If you are worried that a Twitter account is another website project you will have to spend time marketing for, take heart. Carolyn spends time in her book showing you how to find followers for your Twitter account. And if you find good followers for Twitter, you will increase your website's presence at the same time.
Frugal and Focused Tweeting for Retailers is far more than just a simple "how-to" book. Carolyn goes on to show you how to implement marketing strategies that are unique to Twitter. She also discusses some Twitter-specific tools you can can use. With tens of thousands of tools out there, it's worth a lot to have a Twitter expert weigh in on where to look for the tools you need.
If you are looking for a Twitter guide that cuts through the fluff, gives you exactly what you need to make Twitter a brand-enhancing tool, and is written in an easy to follow format, Frugal and Focused Tweeting for Retailers is a must for your shelf. It will have you up and running on Twitter in no-time.
~Reviewer Tony Eldridge tweets at www.twitter.com/TonyEldridge
Subtitle: Tweaking Your Tweets and Other Tips for Integrating Your Social Media
The HowToDoItFrugally series of books
ISBN 9781451546149
Paperback or Kindle
129 pages
Reviewed by Tony Eldridge originally for Book Marketing Tips, http://blog.marketingtipsforauthors.com/
Twitter is not just for letting people know the type of cereal you are having for breakfast anymore. Savvy professionals are learning how to use it as a powerful marketing asset in their corner. Fortunately, there are a lot of resources that will help you learn how to harness the power of Twitter for your business. Carolyn Howard-Johnson is one of those people. In her newest Frugal series book, she tackles Twitter for retailers head-on, and the result is a focused, easy-to-follow plan for any retailer when it comes to incorporating Twitter into their business plan.
Frugal and Focused Tweeting for Retailers: Tweaking Your Tweets and Other Tips for Integrating Your Social Media is a wealth of information packed into a easy to navigate book. It will take a retailer from the initial stages of establishing a Twitter presence all the way through the strategies they will need to employ to make Twitter an effective marketing machine.
Carolyn goes beyond the "how-tos" of Twitter by walking through how your Twitter decisions affect the impact of your Twitter presence. For example, she gives great advice on how to set up your tiny biography in a way that reinforces your brand. And this is the kind of business savvy help you get from every page of this book.
By now, you probably have a website up for your business. Most people admit that it's a must-have for any business. But finding traffic to your site is another animal altogether. If you are worried that a Twitter account is another website project you will have to spend time marketing for, take heart. Carolyn spends time in her book showing you how to find followers for your Twitter account. And if you find good followers for Twitter, you will increase your website's presence at the same time.
Frugal and Focused Tweeting for Retailers is far more than just a simple "how-to" book. Carolyn goes on to show you how to implement marketing strategies that are unique to Twitter. She also discusses some Twitter-specific tools you can can use. With tens of thousands of tools out there, it's worth a lot to have a Twitter expert weigh in on where to look for the tools you need.
If you are looking for a Twitter guide that cuts through the fluff, gives you exactly what you need to make Twitter a brand-enhancing tool, and is written in an easy to follow format, Frugal and Focused Tweeting for Retailers is a must for your shelf. It will have you up and running on Twitter in no-time.
~Reviewer Tony Eldridge tweets at www.twitter.com/TonyEldridge
Learn How to Blog More Effectively with Less Time and Get Freebies, Too!
Learn How to Use Your Blog as a Powerful Marketing Tool to Grow Sales, Profits and Store Traffic
Blogging can be a great, cost-free marketing tool for you to build a larger, more loyal customer base, offer your expertise, increase search engine optimization, and keep customers and potential customers coming back to your store again and again to buy more products. In this webinar I am giving in conjunction with Gift Shop magazine and Retailers E-Profit newsletter, you will learn how to create your blog, how to attract and keep readers, and how to turn readers into customers. You will also get practical ideas for using your blog and integrating it with your other social networks. But my favorite thing to tell you about is how make the whole process a whole lot easier and less-time consuming than you expect it to be from the stories you’ve heard about blogging!
Enroll Now! http://www.retailconferenceseries.com/how-to-use-your-blog-as-a-marketing-tool/
This Webinar is produced by Melissa Kellogg, editor of Retailers eProfits, my favorite newsletter for retailers. Join us for this practical, webinar designed with you--the independent retailer-in mind. You will have immediate and actionable take-aways from this webinar that, ones that you can implement immediately to increase exposure and sales.
This webinar will teach you:
1. Five essential and easy steps for building a blog
2. Time management tips for blogging
3. Surefire blog topics to increase your exposure, better market your business, and to help you earn more profits
4. Proven techniques for turning blog readers into blog buyers
5. Insider secrets for increasing readership and building sales
With your registration you’ll get FREE bonus gifts so the webinar more than pays for itself! With your paid registration you will receive a paperback copy of Your Blog, Your Business: The Frugal Retailer's Guide to Getting Customer Loyalty and Sales, Both In-Store and Online, and a free gift from our webinar sponsor Victorian Heart.
The total value of this bonus gift pack is over $75! Plus, one lucky winner will receive an additional gift set from Victorian Heart valued at $150!
We are heading into the most lucrative time of the year, the Christmas season. This is the perfect time for you and your store to begin making the most of your blog as a marketing tool. It’s not too late to use your blog to drive more sales and profits this season! Sign up today!
Reserve Your Spot Now http://www.retailconferenceseries.com/how-to-use-your-blog-as-a-marketing-tool/
About This Webinar
Date
Wednesday, October 20
Time
Eastern time: 12PM
Central time: 11PM
Mountain time: 10AM
Pacific time: 9AM
Sponsored by:
Victorian Heart
Especially for Retailers
We also offer you a risk-free no-hassle money back guarantee. Gift Shop magazine and Retailers e-Profits newsletter stand behind our Web conferences with a 100% no-hassle money back guarantee of complete satisfaction. You must agree that this program was worthwhile for you, or we'll refund your registration fee in full. Guaranteed!
If you’re wondering if this Web Conference is for you, this is what others have said about me and about the Gift Shop webinars.:
"In 35 years in the industry, there are only a handful of retailers I have observed reach the success level of Carolyn Howard-Johnson. There is only one thing you need to learn from her to succeed... everything she says!"
"Thank you for showing me a fantastic plan for how to use social media to increase my store sales."
"I loved how interactive and educational the session was. The Q & A at the end was great."
Sponsored by:
GIFT SHOP Magazine (http://www.giftshopmag.com/), Specialty Retail Report (http://www.specialtyretail.com/),
& Retailer eProfit (http://www.retailereprofits.com/).
Blogging can be a great, cost-free marketing tool for you to build a larger, more loyal customer base, offer your expertise, increase search engine optimization, and keep customers and potential customers coming back to your store again and again to buy more products. In this webinar I am giving in conjunction with Gift Shop magazine and Retailers E-Profit newsletter, you will learn how to create your blog, how to attract and keep readers, and how to turn readers into customers. You will also get practical ideas for using your blog and integrating it with your other social networks. But my favorite thing to tell you about is how make the whole process a whole lot easier and less-time consuming than you expect it to be from the stories you’ve heard about blogging!
Enroll Now! http://www.retailconferenceseries.com/how-to-use-your-blog-as-a-marketing-tool/
This Webinar is produced by Melissa Kellogg, editor of Retailers eProfits, my favorite newsletter for retailers. Join us for this practical, webinar designed with you--the independent retailer-in mind. You will have immediate and actionable take-aways from this webinar that, ones that you can implement immediately to increase exposure and sales.
This webinar will teach you:
1. Five essential and easy steps for building a blog
2. Time management tips for blogging
3. Surefire blog topics to increase your exposure, better market your business, and to help you earn more profits
4. Proven techniques for turning blog readers into blog buyers
5. Insider secrets for increasing readership and building sales
With your registration you’ll get FREE bonus gifts so the webinar more than pays for itself! With your paid registration you will receive a paperback copy of Your Blog, Your Business: The Frugal Retailer's Guide to Getting Customer Loyalty and Sales, Both In-Store and Online, and a free gift from our webinar sponsor Victorian Heart.
The total value of this bonus gift pack is over $75! Plus, one lucky winner will receive an additional gift set from Victorian Heart valued at $150!
We are heading into the most lucrative time of the year, the Christmas season. This is the perfect time for you and your store to begin making the most of your blog as a marketing tool. It’s not too late to use your blog to drive more sales and profits this season! Sign up today!
Reserve Your Spot Now http://www.retailconferenceseries.com/how-to-use-your-blog-as-a-marketing-tool/
About This Webinar
Date
Wednesday, October 20
Time
Eastern time: 12PM
Central time: 11PM
Mountain time: 10AM
Pacific time: 9AM
Sponsored by:
Victorian Heart
Especially for Retailers
We also offer you a risk-free no-hassle money back guarantee. Gift Shop magazine and Retailers e-Profits newsletter stand behind our Web conferences with a 100% no-hassle money back guarantee of complete satisfaction. You must agree that this program was worthwhile for you, or we'll refund your registration fee in full. Guaranteed!
If you’re wondering if this Web Conference is for you, this is what others have said about me and about the Gift Shop webinars.:
"In 35 years in the industry, there are only a handful of retailers I have observed reach the success level of Carolyn Howard-Johnson. There is only one thing you need to learn from her to succeed... everything she says!"
"Thank you for showing me a fantastic plan for how to use social media to increase my store sales."
"I loved how interactive and educational the session was. The Q & A at the end was great."
Sponsored by:
GIFT SHOP Magazine (http://www.giftshopmag.com/), Specialty Retail Report (http://www.specialtyretail.com/),
& Retailer eProfit (http://www.retailereprofits.com/).
Carolyn Howard-Johnson
Retailers need more than crossed fingers to get and keep customers. In-store promotion-everything from in-store branding to events-is the most effective and economical way to do that. A Retailer's Guide to Frugal In-Store Promotions gives retailers the benefit of Carolyn Howard-Johnson's nearly three decades experience as founder and manager of her own chain of stores, a stint as a New York publicist, and as a retail consultant and journalist. It is the first in the Survive and Thrive series for retailers in her USA Book News award-winning HowToDoItFrugally.com books.
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