Frugal and Focused Tweeting
Subtitle: Tweaking Your Tweets and Other Tips for Integrating Your Social Media
The HowToDoItFrugally series of books
ISBN 9781451546149
Paperback or Kindle
129 pages
Reviewed by Tony Eldridge originally for Book Marketing Tips, http://blog.marketingtipsforauthors.com/
Twitter is not just for letting people know the type of cereal you are having for breakfast anymore. Savvy professionals are learning how to use it as a powerful marketing asset in their corner. Fortunately, there are a lot of resources that will help you learn how to harness the power of Twitter for your business. Carolyn Howard-Johnson is one of those people. In her newest Frugal series book, she tackles Twitter for retailers head-on, and the result is a focused, easy-to-follow plan for any retailer when it comes to incorporating Twitter into their business plan.
Frugal and Focused Tweeting for Retailers: Tweaking Your Tweets and Other Tips for Integrating Your Social Media is a wealth of information packed into a easy to navigate book. It will take a retailer from the initial stages of establishing a Twitter presence all the way through the strategies they will need to employ to make Twitter an effective marketing machine.
Carolyn goes beyond the "how-tos" of Twitter by walking through how your Twitter decisions affect the impact of your Twitter presence. For example, she gives great advice on how to set up your tiny biography in a way that reinforces your brand. And this is the kind of business savvy help you get from every page of this book.
By now, you probably have a website up for your business. Most people admit that it's a must-have for any business. But finding traffic to your site is another animal altogether. If you are worried that a Twitter account is another website project you will have to spend time marketing for, take heart. Carolyn spends time in her book showing you how to find followers for your Twitter account. And if you find good followers for Twitter, you will increase your website's presence at the same time.
Frugal and Focused Tweeting for Retailers is far more than just a simple "how-to" book. Carolyn goes on to show you how to implement marketing strategies that are unique to Twitter. She also discusses some Twitter-specific tools you can can use. With tens of thousands of tools out there, it's worth a lot to have a Twitter expert weigh in on where to look for the tools you need.
If you are looking for a Twitter guide that cuts through the fluff, gives you exactly what you need to make Twitter a brand-enhancing tool, and is written in an easy to follow format, Frugal and Focused Tweeting for Retailers is a must for your shelf. It will have you up and running on Twitter in no-time.
~Reviewer Tony Eldridge tweets at www.twitter.com/TonyEldridge
Showing posts with label Twitter. Show all posts
Showing posts with label Twitter. Show all posts
New Year Is Time for Business Gifts That Keep Giving
Are you giving New Years gifts this year? Why not give the gift of success this year? Frugal and Focused Tweeting is for anyone in business, especially anyone who has been ignoring Twitter.
Here is a review from reviewing guru Mayra Calvani, author of the Slippery Art of Book Reviewing.
Frugal and Focused Tweeting for Retailers isn’t only for retailers. I requested a review copy because, as an author, I’m always on the lookout for new ways to promote and market my books. I have to say, I was not disappointed with Howard-Johnson’s book.
In an engaging style and simple, straightforward language, the author explains what Twitter is all about, and how to use it effectively in a marketing campaign. There are hundreds of Twitter applications out there, and the whole thing can get pretty confusing, especially for a beginner, so what is most helpful about this book is that the author separates the essential ones from the ones that should be avoided.
From the basics of how to set up an account, to how to integrate Twitter into your other social media, to building your list of followers, to attracting new followers, to much, much more, Frugal and Focused Tweeting for Retailers will take your Twitter marketing efforts to the next stage.
The book also includes sample Tweets and critiques, a list of applications (those that work and those that should be avoided), as well as a glossary of important technical Twitter terms.
I would recommend this book to authors who are new to Twitter, and also to those authors who, like myself, are familiar with the basics but would like to take their tweeting to a higher, more focused and effective level. If you don’t quite ‘get’ what Twitter is all about, your doubts will be clarified after reading this little crash course on the art of tweeting.
Here is a review from reviewing guru Mayra Calvani, author of the Slippery Art of Book Reviewing.
Frugal and Focused Tweeting for Retailers isn’t only for retailers. I requested a review copy because, as an author, I’m always on the lookout for new ways to promote and market my books. I have to say, I was not disappointed with Howard-Johnson’s book.
In an engaging style and simple, straightforward language, the author explains what Twitter is all about, and how to use it effectively in a marketing campaign. There are hundreds of Twitter applications out there, and the whole thing can get pretty confusing, especially for a beginner, so what is most helpful about this book is that the author separates the essential ones from the ones that should be avoided.
From the basics of how to set up an account, to how to integrate Twitter into your other social media, to building your list of followers, to attracting new followers, to much, much more, Frugal and Focused Tweeting for Retailers will take your Twitter marketing efforts to the next stage.
The book also includes sample Tweets and critiques, a list of applications (those that work and those that should be avoided), as well as a glossary of important technical Twitter terms.
I would recommend this book to authors who are new to Twitter, and also to those authors who, like myself, are familiar with the basics but would like to take their tweeting to a higher, more focused and effective level. If you don’t quite ‘get’ what Twitter is all about, your doubts will be clarified after reading this little crash course on the art of tweeting.
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