Frugal and Focused Tweeting for Retailers
Subtitle: Tweaking Your Tweets and Other Tips for Integrating Your Social Media
From the multi award-winning HowToDoItFrugally series of books for retailers
By Carolyn Howard-Johnson
Author's Blog: http://www.frugalretailing.blogspot.com/
129 pages
ISBN: 9781451546149
Originally reviewed by Aaron Paul Lazar for Amazon
Carolyn Howard-Johnson has written another excellent guide, this time it's suitable for anyone selling a product. I happen to be a writer, and learned a great deal about tweeting to improve book sales. For example, I never knew what "Retweets" were or that one could request them. Written with a straightforward, easy to read style, this is a great reference book. I particularly loved this quote "So let's think freely and with confidence that our good deeds will come back to us. If we act accordingly, we can successfully use all kinds of sites on the Web." Carolyn's positive and optimistic outlook shines through in this book - coupled with astute common sense and experience. Buy it today!
~Aaron Paul Lazar is the author of three lyrical and addictive mystery series. His latest book, FireSong, was just released as an eBook. FireSong: What would you do if your country church was hit by a rogue tornado during services? When the twister unearths the body of a missing churchgoer, Gus LeGarde is led into a bizarre underground labyrinth where he discovers the shock of his life and potential links to the Underground Railroad.
Showing posts with label Social Marketing. Show all posts
Showing posts with label Social Marketing. Show all posts
New Year Is Time for Business Gifts That Keep Giving
Are you giving New Years gifts this year? Why not give the gift of success this year? Frugal and Focused Tweeting is for anyone in business, especially anyone who has been ignoring Twitter.
Here is a review from reviewing guru Mayra Calvani, author of the Slippery Art of Book Reviewing.
Frugal and Focused Tweeting for Retailers isn’t only for retailers. I requested a review copy because, as an author, I’m always on the lookout for new ways to promote and market my books. I have to say, I was not disappointed with Howard-Johnson’s book.
In an engaging style and simple, straightforward language, the author explains what Twitter is all about, and how to use it effectively in a marketing campaign. There are hundreds of Twitter applications out there, and the whole thing can get pretty confusing, especially for a beginner, so what is most helpful about this book is that the author separates the essential ones from the ones that should be avoided.
From the basics of how to set up an account, to how to integrate Twitter into your other social media, to building your list of followers, to attracting new followers, to much, much more, Frugal and Focused Tweeting for Retailers will take your Twitter marketing efforts to the next stage.
The book also includes sample Tweets and critiques, a list of applications (those that work and those that should be avoided), as well as a glossary of important technical Twitter terms.
I would recommend this book to authors who are new to Twitter, and also to those authors who, like myself, are familiar with the basics but would like to take their tweeting to a higher, more focused and effective level. If you don’t quite ‘get’ what Twitter is all about, your doubts will be clarified after reading this little crash course on the art of tweeting.
Here is a review from reviewing guru Mayra Calvani, author of the Slippery Art of Book Reviewing.
Frugal and Focused Tweeting for Retailers isn’t only for retailers. I requested a review copy because, as an author, I’m always on the lookout for new ways to promote and market my books. I have to say, I was not disappointed with Howard-Johnson’s book.
In an engaging style and simple, straightforward language, the author explains what Twitter is all about, and how to use it effectively in a marketing campaign. There are hundreds of Twitter applications out there, and the whole thing can get pretty confusing, especially for a beginner, so what is most helpful about this book is that the author separates the essential ones from the ones that should be avoided.
From the basics of how to set up an account, to how to integrate Twitter into your other social media, to building your list of followers, to attracting new followers, to much, much more, Frugal and Focused Tweeting for Retailers will take your Twitter marketing efforts to the next stage.
The book also includes sample Tweets and critiques, a list of applications (those that work and those that should be avoided), as well as a glossary of important technical Twitter terms.
I would recommend this book to authors who are new to Twitter, and also to those authors who, like myself, are familiar with the basics but would like to take their tweeting to a higher, more focused and effective level. If you don’t quite ‘get’ what Twitter is all about, your doubts will be clarified after reading this little crash course on the art of tweeting.
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