Frugal and Focused Tweeting
Subtitle: Tweaking Your Tweets and Other Tips for Integrating Your Social Media
The HowToDoItFrugally series of books
ISBN 9781451546149
Paperback or Kindle
129 pages
Reviewed by Tony Eldridge originally for Book Marketing Tips, http://blog.marketingtipsforauthors.com/
Twitter is not just for letting people know the type of cereal you are having for breakfast anymore. Savvy professionals are learning how to use it as a powerful marketing asset in their corner. Fortunately, there are a lot of resources that will help you learn how to harness the power of Twitter for your business. Carolyn Howard-Johnson is one of those people. In her newest Frugal series book, she tackles Twitter for retailers head-on, and the result is a focused, easy-to-follow plan for any retailer when it comes to incorporating Twitter into their business plan.
Frugal and Focused Tweeting for Retailers: Tweaking Your Tweets and Other Tips for Integrating Your Social Media is a wealth of information packed into a easy to navigate book. It will take a retailer from the initial stages of establishing a Twitter presence all the way through the strategies they will need to employ to make Twitter an effective marketing machine.
Carolyn goes beyond the "how-tos" of Twitter by walking through how your Twitter decisions affect the impact of your Twitter presence. For example, she gives great advice on how to set up your tiny biography in a way that reinforces your brand. And this is the kind of business savvy help you get from every page of this book.
By now, you probably have a website up for your business. Most people admit that it's a must-have for any business. But finding traffic to your site is another animal altogether. If you are worried that a Twitter account is another website project you will have to spend time marketing for, take heart. Carolyn spends time in her book showing you how to find followers for your Twitter account. And if you find good followers for Twitter, you will increase your website's presence at the same time.
Frugal and Focused Tweeting for Retailers is far more than just a simple "how-to" book. Carolyn goes on to show you how to implement marketing strategies that are unique to Twitter. She also discusses some Twitter-specific tools you can can use. With tens of thousands of tools out there, it's worth a lot to have a Twitter expert weigh in on where to look for the tools you need.
If you are looking for a Twitter guide that cuts through the fluff, gives you exactly what you need to make Twitter a brand-enhancing tool, and is written in an easy to follow format, Frugal and Focused Tweeting for Retailers is a must for your shelf. It will have you up and running on Twitter in no-time.
~Reviewer Tony Eldridge tweets at www.twitter.com/TonyEldridge
Showing posts with label frugal marketing. Show all posts
Showing posts with label frugal marketing. Show all posts
The Frugal Author, Author Promotions & Book Marketing
Being frugal as a author doesn't mean "everything is free" nor should a author attempt to become a online marketing expert when it comes to frugal author promotions. Being frugal as a author simply means "applying wisdom" and "getting the most for your dollar".
It seems these days that authors believe or have somehow come to believe that the best author promotions and book marketing is free. Consider the following:
How many million seller books became million sellers books around free online marketing?
How many of the top ten selling books became what they are around free online marketing?
Just recently I was contacted by a marketing agency to market a particular author. The author has sold millions of copies of books, has a mass following in the millions and also the funding to pay for television programming and commercials. Yet here I found myself with a marketing project before me for this very author.
My point being is this. If as a author you believe that you going to market your book through free marketing by joining this site and that site coupled with networking with other authors in authors groups, clubs and forums. You are and have been misled.
You must find ways to professionally promote and market your books and this will require setting aside a marketing budget to work with. Besides I thought authors, authored books. I mean after all, you didn't start out to become a online promoter or marketer did you?
Let the marketing experts handle your marketing needs and as a author focus on writing, doing local book signings, attending book conferences and being a author.
It seems these days that authors believe or have somehow come to believe that the best author promotions and book marketing is free. Consider the following:
How many million seller books became million sellers books around free online marketing?
How many of the top ten selling books became what they are around free online marketing?
Just recently I was contacted by a marketing agency to market a particular author. The author has sold millions of copies of books, has a mass following in the millions and also the funding to pay for television programming and commercials. Yet here I found myself with a marketing project before me for this very author.
My point being is this. If as a author you believe that you going to market your book through free marketing by joining this site and that site coupled with networking with other authors in authors groups, clubs and forums. You are and have been misled.
You must find ways to professionally promote and market your books and this will require setting aside a marketing budget to work with. Besides I thought authors, authored books. I mean after all, you didn't start out to become a online promoter or marketer did you?
Let the marketing experts handle your marketing needs and as a author focus on writing, doing local book signings, attending book conferences and being a author.
The Frugal Market
With the economy hard hit and many people out of work many are looking for frugal marketing. The truth and reality is that less people are spending money. However, while some products are seeing a decrease in sales, others are seeing a increase in sales. Now the question is, where do your products fall into that mix.
Personally, I feel that there is a fear or maybe we could down grade that word to a deep concern with regards to the economy and sales. After all if one watches the news one can get caught up in all the propaganda so to speak. You see there is a whole lot of speculation, gossip, what if and fuel on the news that seems to always paint a picture and many times that picture is distorted.
Remember, the swine flu epidemic and break out that hit the news. It was the main topic on every news station with fears of millions upon millions dying. But as quickly as it took root, it just as quickly disappeared.
You might ask, what does the swine flu have to you with frugal marketing. Nothing other than to share that while many are walking in fear and the unknown, others are pressing forward and finding success. The people that are finding success are the one's that are pursuing it rather than feeding off all the fears, worries and concerns.
I encourage you to press forward in your bid of success. Don't fall into those places, rooms and feelings of hopelessness and defeat. Press forward and find creative ways to bring change that is positive. Become a pioneer that is seeking new lands and ways to effectively market your products and also take advantage of all the great opportunities that are before you.
Personally, I feel that there is a fear or maybe we could down grade that word to a deep concern with regards to the economy and sales. After all if one watches the news one can get caught up in all the propaganda so to speak. You see there is a whole lot of speculation, gossip, what if and fuel on the news that seems to always paint a picture and many times that picture is distorted.
Remember, the swine flu epidemic and break out that hit the news. It was the main topic on every news station with fears of millions upon millions dying. But as quickly as it took root, it just as quickly disappeared.
You might ask, what does the swine flu have to you with frugal marketing. Nothing other than to share that while many are walking in fear and the unknown, others are pressing forward and finding success. The people that are finding success are the one's that are pursuing it rather than feeding off all the fears, worries and concerns.
I encourage you to press forward in your bid of success. Don't fall into those places, rooms and feelings of hopelessness and defeat. Press forward and find creative ways to bring change that is positive. Become a pioneer that is seeking new lands and ways to effectively market your products and also take advantage of all the great opportunities that are before you.
Frugal Author Media Sites & Blogs
Need some assistance creating a professional author media site or blog, the frugal way. It can be fun and easy. You can create a simple blog just like this one using blogger.
If you need some help or assistance, contact us. We can not only assist you but also introduce you to some great book marketing and other frugal ways to get the word out about your book, site or products.
If you need some help or assistance, contact us. We can not only assist you but also introduce you to some great book marketing and other frugal ways to get the word out about your book, site or products.
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