Frugal and Focused Tweeting for Retailers:
Tweaking Your Tweets and Other Tips for Integrating Your Social Media
By Carolyn Howard-Johnson
Paperback: 130 pages
Publisher: CreateSpace (April 1, 2010)
Language: English
ISBN-10: 1451546149
ISBN-13: 978-1451546149
Product Dimensions: 7.8 x 5.1 x 1 inches
Available as paperback, e-book, and for Kindle
This Book Is Sponsored by
Gift Shop Magazine
Blurb: "It's entirely possible that three or four years from now, we'll have moved on [to something new on the Web]. But the key elements of the Twitter platform will persevere. Every major channel of information will be Twitterfied." ~ Time Magazine
Reviewed by Joyce White originally for Amazon and Sculpting the Heart Reviews--Five Stars
“When business is slow,” says Carolyn, “the last budget one should trim is advertising.” Up until now Tweeting cost us nothing unless we become addicted. In that case, I suggest you stop tweeting if it hurts.Carolyn writes that tweeting helps us connect with our target audience in a way that delights them, builds relationships, and creates a sense of community with people of like interest.
Since I am a new author myself, and Yes, I tweet; but, after reading this book, I realize I haven‘t been appreciating what an exciting and versatile tool Twitter can be in promoting my books and myself over the internet. Carolyn reinforces the ideas that tweeting will help you not only drive new traffic to your site, but it will also help you create a loyal following of repeat clients . . .even help you make
new friends. I like this idea.
There are several books out there on tweeting but Carolyn Howard-Johnson's "Frugal and Focused Tweeting for Retailers" should be the one considered mandatory reading.For all who want to successfully compete in the marketplace regardless of the services or products being offered to a consuming public, her books are like a congenial roadmap with all the shortcuts and detours to your future prosperity.
Twitter is about making new connections, says Carolyn. For retailers that means, it’s a customer-building process. We aren’t fussy about who comes into our store as long as they are reasonably well behaved. It’s the same with Twitter.
FIVE STARS FOR AMAZON
~Reviewer Joyce White writes Sculpting the Heart Book Reviews at www.wingedforhealing.com.
Joyce White
Author
Sculpting the Heart with Art Therapy
Read Now - http://bit.ly/d1jGLN
Twitter - @wjoycewhite
