The Author, The Book, The Story - Conspiracy


Casey Alden's Conspiracy

One thing is certain–nothing is what it seems.
For more information about the book Conspiracy visit Fehrman Books

Gift Shop Magazine Helps Business Folk with Web Sites AND Online Integration

Patricia Norins, editor of Gift Shop magazine, and I will be doing a Webinar on how to reach more people by integrating your online marketing and how to save time by doing that very thing. It’s at 10 am Pacific Time on Thursday, August 12. The fee for the Webinar includes a copy of my book Your Blog, Your Business: A Retailer’s Guide to Garnering Customer Loyalty and Sales Online and In Store (www.budurl.com/Blogging4Retailers ). The Webinar is priced $79. But my blog friends—can pay only $49 for it by entering the code “twitter.” Don't use caps or quotation marks.

Go to http://www.retailconferenceseries.com/ . This is the second in a series of Webinars. Did I say that attendees get a free book? (-: Did I tell you I love Webinars. You get the visual and the auditory benefits. Not quite like being there in person, but close.

Did I mention that I love working with Patricia. She believes--as I do--that personal contact is important. Webinars, in their way, help us do that.

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Posted by Carolyn Howard-Johnson. Her FRUGAL book for retailers is A Retailer’s Guide to Frugal In-Store Promotions: How To Increase Profits and Spit in the Eyes of Economic Downturns with Thrifty Events and Sales Techniques launched at the National Stationery Show at Javits Center. Because she is the author of the multi award-winning how-to books for writers,The Frugal Book Promoter: How To Do What Your Publisher Won't and The Frugal Editor: Put Your Best Book Forward to Avoid Humiliation and Ensure Success, retailers will also find essentials of writing for blogs, Web sites, and newsletters on this blog. She is the author of an award-winning novel, This Is the Place; and other fiction and poetry. She blogs on better writing at The Frugal, Smart and Tuned-In Editor blog. Find her tweeting for retailers at @frugalretailing . If your followers at Twitter would benefit from this blog post, please use this little green widget to let them know about it:

Book Review: Marketing with Frugal and Focused Tweeting Market

MBR Bookwatch: June 2010
James A. Cox, Editor-in-Chief
Midwest Book Review
278 Orchard Drive, Oregon, WI 53575
 
Vogel's Bookshelf
 
Frugal And Focused Tweeting For Retailers
Carolyn Howard-Johnson
HowToDoItFrugally Publishing
HoJoNews@aol.com
www.howtodoitfrugally.com
9781451546149, $17.95, www.amazon.com

Reviewed by Paul T. Vogel for Midwest Book Review
 


No 'brick and mortar' business can survive in today's marketplace without including the advances in communications technology represented by the computer, the internet, web sites, the Blackberry, Facebook, blogging, and now -- twittering. That's why Carolyn Howard-Johnson's "Frugal And Focused Tweeting For Retailers" should be considered mandatory reading for all business managers over the age of 30. And that's because younger generations than that, the phenomena of twittering is already well established and near universally entrenched. Using 'social media' communications technology is vital for successfully competing in the marketplace regardless of the services or products being offered to a consuming public. "Frugal And Focused Tweeting For Retailers" is a 130-page compendium of invaluable, practical, instruction, tips, and techniques for integrating this new technology into marketing and management, maximizing results for publicity, promotion, advertisements, and sales; customer relations; internal communications, and more, making "Frugal And Focused Tweeting For Retailers" an invaluable and highly recommended addition for personal, professional, academic, and community library instructional reference collections and supplemental reading lists.