I admire those authors and writers that are on a budget trying to ring out all the free advertising and marketing out there. I know some authors who have built major online presences, link expansions and that have created quite a following. Of course they have lots of time on their hands and can dedicate a not less than full time stab at it in the beginning and then also in maintaining all that they have accomplished. For the frugal author, here are some tips.
1) Remember, your authors site or authors page is #1 as a priority. Put all your energy into creating and building a working site and then start marketing that site.
2) Advertise and market both your book and your authors site at other sites, in communities, in networks, in groups and where ever they allow you to add content and links.
3) Do not focus all your efforts building links at other author related sites. Authors write books and make up for a very small percentage of book sales.
4) Google your name as author, the title of your book and your authors web site, blog or page address as you are doing the above (weekly) to see how your online presence is growing.
Here are some sites of interest:
