Simple, Affective, Powerful & Affordable Book Trailers.
The following book trailer is a simple, yet powerful and affective way to promote and market books. Using a black background with white font provides clarity and easy reading while sharing a message with the viewing public.
Custom Book Trailer Creations & Productions Made Simple. Powerful, Affective & Affordable. For further information contact Smitty at kingdomexpansion1@gmail.com
Reviewer Suggests Book on Promotion for Authors be Used by All Marketers
The Frugal Book Promoter: How to do What Your Publisher Won’t
By Carolyn Howard-Johnson
Star Publish
ISBN: 193299310X
Pages 283
Genre: Nonfiction: Writers/Marketing/
Reviewed by Robert J. Medak
In today’s publishing environment, the author is often responsible for promoting their book. There are ways to do this, this book lists many of them, and you may come up with some of your own after reading The Frugal Book Promoter.
It would be nice if your publisher did the promoting for you, but most authors do not have names like King, Bradbury, or Rice to name a few that might have their publishers doing more for them than the average writer. The Frugal Promoter to the rescue, in this book you will find out about press kits, and more. There is also information about how to do media releases, and ways to get publicity for you, and your book.
This reviewer believes that this book can be good for promoting anything, just replace the word “book”, with a service, product, or anything you are trying to let the public know about.
It is up to the author to have the willingness to get out and do the work. Anyone can do it, if he or she is of the mindset to get out and promote your book. Many publishers are not going to do it for you, and may ask you for a promotion plan. Without one, you may not get far in the publishing game unless you decide to self-publish. If you choose a nontraditional way to publish your book, you will have to do the promotion for it to sell. Either way, it is up to the author to promote these days. If you are lucky, you may get some help from a publisher, but do not rely on getting it.
The authors best bet is to have this book handy for ways to promote your book. This reviewer found the information in this book to be valuable to anyone wishing to promote his or her book.
The Frugal Book Promoter receives a five star rating from this reviewer.
Reviewer Information:
Reviewer Robert J. Medak is a freelance writer and editor. Learn more at http://www.stormywriter.com/
"The time to begin writing an article is when you have finished it to your satisfaction. By that time you begin to clearly and logically perceive what it is that you really want to say."
- Mark Twain's Notebook, 1902-1903
Endorsement Disclaimer:
All reviews written by this Robert J. Medak are personal opinions of the book. The reviews are NOT paid endorsements of the book or the author. They are not advertisements. All reviews are honest, forthright and the opinion of this individual reviewer. This reviewer’s opinions are not for sale. (There is however, a small fee for some reviews, and sometimes this reviewer receives complementary copies from the author.) Federal Trade Commission 16 CFR Part 255 (http://www.ftc.gov/os/2009/10/091005revisedendorsementguides.pdf)
By Carolyn Howard-Johnson
Star Publish
ISBN: 193299310X
Pages 283
Genre: Nonfiction: Writers/Marketing/
Reviewed by Robert J. Medak
In today’s publishing environment, the author is often responsible for promoting their book. There are ways to do this, this book lists many of them, and you may come up with some of your own after reading The Frugal Book Promoter.
It would be nice if your publisher did the promoting for you, but most authors do not have names like King, Bradbury, or Rice to name a few that might have their publishers doing more for them than the average writer. The Frugal Promoter to the rescue, in this book you will find out about press kits, and more. There is also information about how to do media releases, and ways to get publicity for you, and your book.
This reviewer believes that this book can be good for promoting anything, just replace the word “book”, with a service, product, or anything you are trying to let the public know about.
It is up to the author to have the willingness to get out and do the work. Anyone can do it, if he or she is of the mindset to get out and promote your book. Many publishers are not going to do it for you, and may ask you for a promotion plan. Without one, you may not get far in the publishing game unless you decide to self-publish. If you choose a nontraditional way to publish your book, you will have to do the promotion for it to sell. Either way, it is up to the author to promote these days. If you are lucky, you may get some help from a publisher, but do not rely on getting it.
The authors best bet is to have this book handy for ways to promote your book. This reviewer found the information in this book to be valuable to anyone wishing to promote his or her book.
The Frugal Book Promoter receives a five star rating from this reviewer.
Reviewer Information:
Reviewer Robert J. Medak is a freelance writer and editor. Learn more at http://www.stormywriter.com/
"The time to begin writing an article is when you have finished it to your satisfaction. By that time you begin to clearly and logically perceive what it is that you really want to say."
- Mark Twain's Notebook, 1902-1903
Endorsement Disclaimer:
All reviews written by this Robert J. Medak are personal opinions of the book. The reviews are NOT paid endorsements of the book or the author. They are not advertisements. All reviews are honest, forthright and the opinion of this individual reviewer. This reviewer’s opinions are not for sale. (There is however, a small fee for some reviews, and sometimes this reviewer receives complementary copies from the author.) Federal Trade Commission 16 CFR Part 255 (http://www.ftc.gov/os/2009/10/091005revisedendorsementguides.pdf)
Learning from the REAL Marketers of the World
I tutor accent reduction and American culture on Wednesday mornings and last week I explained the concept of marketing to my Korean student who has a beauty salon. It occurred to me that it isn’t only immigrants who might benefit from a refresher course on marketing. It’s been a while since we got down to marketing basics for authors in this blog. Sort of a Marketing 101 plan. One that will inspire you to market. Inspire you to be proud of the marketing you do.
It’s always amazing to me that in a country of capitalists (many of them pretty rabid capitalists) that so many of us feel uncomfortable with words like “marketing,” “promotion,” “publicity,” and even “advertising.” If you don’t believe me, look at the furor over Twitter’s plans to earn some money by accepting advertising.
So here is some reassurance for you. The best marketing is not selfish. It never has been. It’s caring. It’s understanding your customer or audience and giving them what they want.
The best marketing is careful and detailed.
The best marketing is personal.
Let’s look at one of the best marketing machines in the world. Apple. They don’t even do focus groups. They know their customer so well they can tell the customer what she wants before the customer knows she wants it. The new iPad is an example of that.
Detail? Look at their products. That’s detail. Inside and out. Efficient. Gorgeous to look at. Look at Steve Jobs. He even dresses to the image of his company. Casual--501 jeans, a black turtleneck and a sort of stubbly computer-hacker kind of half-bearded face. Smart, too. His little squarish glasses. Warm--those eyes full of delight for what he does.
Personal? There is no hesitation at Apple or from Jobs to exploit his charisma. But we’re also aware that this is a company of other people. Similar--we assume--to Jobs. We sometimes get to peer into the campus where they work. We are aware that they are treated well. Our feelings about the company (even if we don’t own an Apple or Mac or any of the other gadgets) is warm and appreciative because it feels familiar.
As authors or publishers, we can do all of that. In fact, it may be easier. We are starting with a warm, fuzzy product that everyone loves, books. It’s a lot easier to think in terms of an audience for cozy mysteries or poetry than it is for a hunk of wires and metal. It’s a lot easier to think in terms of some books than it is others! Still, there is an audience for every book. If you haven’t figured out what yours is, you’d better read it again donning your maketing-magic beanie first. There are some things to look for as you read in the “Know Your Angles” section of Chapter 15 of The Frugal Book Promoter (www.budurl.com/FrugalBkPromo).
So go for it! I’ve said it before, but I’ll say it again. If you can’t be proud to promote (market) your book, how can you expect anyone else to pass on the good word for you?
----- Carolyn Howard-Johnson, author of This Is the Place; Harkening: A Collection of Stories Remembered; Tracings, a chapbook of poetry; and two how to books for writers, The Frugal Book Promoter: How To Do What Your Publisher Won't and The Frugal Editor: Put Your Best Book Forward to Avoid Humiliation and Ensure Success. Her FRUGAL book for retailers is A Retailer’s Guide to Frugal In-Store Promotions: How To Increase Profits and Spit in the Eyes of Economic Downturns with Thrifty Events and Sales Techniques. She is also the author of the Amazon Short, "The Great First Impression Book Proposal". Some of her other blogs are TheNewBookReview.blogspot.com, a blog where authors can recycle their favorite reviews. She also blogs at all things editing, grammar, formatting and more at The Frugal, Smart and Tuned-In Editor . If your followers at Twitter would benefit from this blog post, please use the little Green widget to let them know about it:
It’s always amazing to me that in a country of capitalists (many of them pretty rabid capitalists) that so many of us feel uncomfortable with words like “marketing,” “promotion,” “publicity,” and even “advertising.” If you don’t believe me, look at the furor over Twitter’s plans to earn some money by accepting advertising.
So here is some reassurance for you. The best marketing is not selfish. It never has been. It’s caring. It’s understanding your customer or audience and giving them what they want.
The best marketing is careful and detailed.
The best marketing is personal.
Let’s look at one of the best marketing machines in the world. Apple. They don’t even do focus groups. They know their customer so well they can tell the customer what she wants before the customer knows she wants it. The new iPad is an example of that.
Detail? Look at their products. That’s detail. Inside and out. Efficient. Gorgeous to look at. Look at Steve Jobs. He even dresses to the image of his company. Casual--501 jeans, a black turtleneck and a sort of stubbly computer-hacker kind of half-bearded face. Smart, too. His little squarish glasses. Warm--those eyes full of delight for what he does.
Personal? There is no hesitation at Apple or from Jobs to exploit his charisma. But we’re also aware that this is a company of other people. Similar--we assume--to Jobs. We sometimes get to peer into the campus where they work. We are aware that they are treated well. Our feelings about the company (even if we don’t own an Apple or Mac or any of the other gadgets) is warm and appreciative because it feels familiar.
As authors or publishers, we can do all of that. In fact, it may be easier. We are starting with a warm, fuzzy product that everyone loves, books. It’s a lot easier to think in terms of an audience for cozy mysteries or poetry than it is for a hunk of wires and metal. It’s a lot easier to think in terms of some books than it is others! Still, there is an audience for every book. If you haven’t figured out what yours is, you’d better read it again donning your maketing-magic beanie first. There are some things to look for as you read in the “Know Your Angles” section of Chapter 15 of The Frugal Book Promoter (www.budurl.com/FrugalBkPromo).
So go for it! I’ve said it before, but I’ll say it again. If you can’t be proud to promote (market) your book, how can you expect anyone else to pass on the good word for you?
----- Carolyn Howard-Johnson, author of This Is the Place; Harkening: A Collection of Stories Remembered; Tracings, a chapbook of poetry; and two how to books for writers, The Frugal Book Promoter: How To Do What Your Publisher Won't and The Frugal Editor: Put Your Best Book Forward to Avoid Humiliation and Ensure Success. Her FRUGAL book for retailers is A Retailer’s Guide to Frugal In-Store Promotions: How To Increase Profits and Spit in the Eyes of Economic Downturns with Thrifty Events and Sales Techniques. She is also the author of the Amazon Short, "The Great First Impression Book Proposal". Some of her other blogs are TheNewBookReview.blogspot.com, a blog where authors can recycle their favorite reviews. She also blogs at all things editing, grammar, formatting and more at The Frugal, Smart and Tuned-In Editor . If your followers at Twitter would benefit from this blog post, please use the little Green widget to let them know about it:
How-To Book on In-Store Marketing for Retailers Reviewed by Robert Medak
A Retailer’s Guide to Frugal In-Store Promotions
by Carolyn Howard-Johnson
Reviewed by Robert Medak for Stormy Writer and Amazon.com
A Retailer’s Guide to Frugal In-Store Promotions lists a series of frugal ways of promoting your business, in good economic times as well as bad; and not break the bank in the process. Anyone in the retail business should read this 120-page book. There is a good deal of information in a small book that is of use to retailers, and their business no matter the present circumstances.
Many of the ideas are common sense, but also things that retailers may not have thought of. There are many inexpensive concepts that are easy to implement in your store, whether it is large or small. The size does not matter, the ideas in this book are what can help retailers grow their customer base with a few simple adjustments to present stock and how to deal with it. Simple promotion ideas that may cost only a few dollars, to free can increase your business over time. Fortunately, the few ideas listed in this book may trigger some things retailers can come up with on their own.
Do you need more business in your store? A Retailer’s Guide to Frugal In-Store Promotions can help you with simple ideas form how to move and arrange your stock and more. There are also some simple and effective ways to garner publicity in your local newspaper and have customers send you business with ideas that may cost you nothing expect some time and training of your employees.
A Retailer’s Guide to Frugal In-Store Promotions is an easy to read book that can help all retailers do more promotion for your business without spending a lot of money.
I recommend this book for any retailer and award it a four star rating.
Endorsement Disclaimer: All reviews posted on this site and written by this reviewer are personal opinions of the book by this reviewer. The reviews are NOT paid endorsements of the book or the author. They are not advertisements. All reviews are honest, forthright and the opinion of this individual reviewer. This reviewer’s opinions are not for sale. (There is however, a small fee for some reviews, and sometimes this reviewer receives complementary copies from the author.) Federal Trade Commission 16 CFR Part 255 (http://www.ftc.gov/os/2009/10/091005revisedendorsementguides.pdf)
The reviewer is a freelance editor and writer.
by Carolyn Howard-Johnson
Reviewed by Robert Medak for Stormy Writer and Amazon.com
A Retailer’s Guide to Frugal In-Store Promotions lists a series of frugal ways of promoting your business, in good economic times as well as bad; and not break the bank in the process. Anyone in the retail business should read this 120-page book. There is a good deal of information in a small book that is of use to retailers, and their business no matter the present circumstances.
Many of the ideas are common sense, but also things that retailers may not have thought of. There are many inexpensive concepts that are easy to implement in your store, whether it is large or small. The size does not matter, the ideas in this book are what can help retailers grow their customer base with a few simple adjustments to present stock and how to deal with it. Simple promotion ideas that may cost only a few dollars, to free can increase your business over time. Fortunately, the few ideas listed in this book may trigger some things retailers can come up with on their own.
Do you need more business in your store? A Retailer’s Guide to Frugal In-Store Promotions can help you with simple ideas form how to move and arrange your stock and more. There are also some simple and effective ways to garner publicity in your local newspaper and have customers send you business with ideas that may cost you nothing expect some time and training of your employees.
A Retailer’s Guide to Frugal In-Store Promotions is an easy to read book that can help all retailers do more promotion for your business without spending a lot of money.
I recommend this book for any retailer and award it a four star rating.
Endorsement Disclaimer: All reviews posted on this site and written by this reviewer are personal opinions of the book by this reviewer. The reviews are NOT paid endorsements of the book or the author. They are not advertisements. All reviews are honest, forthright and the opinion of this individual reviewer. This reviewer’s opinions are not for sale. (There is however, a small fee for some reviews, and sometimes this reviewer receives complementary copies from the author.) Federal Trade Commission 16 CFR Part 255 (http://www.ftc.gov/os/2009/10/091005revisedendorsementguides.pdf)
The reviewer is a freelance editor and writer.
Subscribe to:
Posts (Atom)