Editing: First Line of Great Marketing





Title: Great Little Last-Minute Editing Tips for Writers
Author: Carolyn Howard-Johnson
Publisher: HowToDoItFrugally.com
ISBN: 1450507654

What’s more important to a writer than words? Not much . . . maybe how to put words together properly, using correct grammar, weaving them together to create descriptive or informative content . . . but, we still go back to the foundation of every writer’s manuscript or article . . . words.

Carolyn Howard Johnson’s latest book, Great Little Last-Minute Editing Tips for Writers, is a little 55 page book (or e-book) that a writer can refer back to over and over and over to find help with some of the most common word trippers.

In the Before You Get Started section of this book, Howard-Johnson explains, “Great Little Last-Minute Editing Tips for Writers is full of words that are trouble causers. They either sound alike or are spelled similarly. They are not arcane words that you will seldom have an occasion to use. They are not words the writer knows but still mistypes.”

Words such as climactic and climatic used improperly or misspelled can mean a rejection when submitting to the “gatekeepers.” The addition or deletion of that little second “c” makes a huge difference in the meaning of the word.

Or, how about the words: all together / altogether; demur / demure; one in the same / one and the same; and peeked / peaked / piqued. These are just a few of the word trippers added in the Great Little Last-Minute Editing Tips for Writers.

Listed in an A – Z format, the words chosen for this book are thoroughly explained with the aid of examples. This all makes for an easy to understand and easy to read guide. The author also provides two resource sections at the end of the book: Reading: One Editing Book at a Time, and Other Writers’ Aids.

I happen to be a fan of Carolyn Howard-Johnson’s Frugal series and have the Frugal Editor as well as the Frugal Book Promoter. They are a part of my writing and marketing toolkit. The author has done it again with the Great Little Last-Minute Editing Tips for Writers. She has compiled this much needed booklet as an addendum to a list in the appendix of her book, The Frugal Editor: Put Your Best Book Forward to Avoid Humiliation and Ensure Success.

I learned a great deal from Great Little Last-Minute Editing Tips for Writers and will be referring to it often; I highly recommend it.

Reviewed by Karen Cioffi, author, writer-for-hire, freelance writer. She blogs at
http://karenandrobyn.blogspot.com and is co-author of Day's End Lullaby. She is the author of The Self-Publisher's Guide, Writing, Publishing, and Marketing - You Can Do It!, and Walking Through Walls - In contract with 4RV Publishing. She also reviews for BookPleasures.com and Muse Book Reviews
Follow her at http://twitter.com/KarenCV

Take Your Cue for Promotion from Galileo, Not Harriot

Yeah, I know. You want to know who Harriot is. You don't know because he was a smart man but not much of a marketer. So here's what
National Geographic says on Publicity:

“Everyone knows Galileo was the first astronomer to point a telescope at the night sky. But like many facts that everyone knows, this one isn’t true. Precedence should probably to Thomas Harriot. What Harriot didn’t do was publish his observations. Bing first is important, but so is publicity.”

How to you do what Galileo did in today's world. Do your research or put forth your creative effort. Then promote using The Frugal Book Promoter (www.budurl.com/FrugalBkPromo).

For The Frugal Housewife

Ladies, here's a great blog just for you. You will love this site. It's filled with great reading, ideas, tips, info and loads of fun. The Frugal Housewife is a must see site.

The Frugal Author, Author Promotions & Book Marketing

Being frugal as a author doesn't mean "everything is free" nor should a author attempt to become a online marketing expert when it comes to frugal author promotions. Being frugal as a author simply means "applying wisdom" and "getting the most for your dollar".

It seems these days that authors believe or have somehow come to believe that the best author promotions and book marketing is free. Consider the following:

How many million seller books became million sellers books around free online marketing?
How many of the top ten selling books became what they are around free online marketing?

Just recently I was contacted by a marketing agency to market a particular author. The author has sold millions of copies of books, has a mass following in the millions and also the funding to pay for television programming and commercials. Yet here I found myself with a marketing project before me for this very author.

My point being is this. If as a author you believe that you going to market your book through free marketing by joining this site and that site coupled with networking with other authors in authors groups, clubs and forums. You are and have been misled.

You must find ways to professionally promote and market your books and this will require setting aside a marketing budget to work with. Besides I thought authors, authored books. I mean after all, you didn't start out to become a online promoter or marketer did you?

Let the marketing experts handle your marketing needs and as a author focus on writing, doing local book signings, attending book conferences and being a author.

Marketing Poetry and Fine Literature on Ipad

Celebration Series of Poems iPad Bound

Technology is ever changing. It’s almost impossible to keep up with the latest news, gadgets, and trends, especially when it comes to e-books and reading habits.

Yet the least likely of tech-geeks, authors Carolyn Howard-Johnson and Magdalena Ball, are always keen and to meet their readers’ needs, and when Smashwords.com announced its new deal with Apple to produce formats suitable for the iPad and Apple’s new iBookstore, the authors immediately agreed, and jumped into action, pulling together the appropriate formatting for all of their celebration series books and putting them forward for conversion.

The celebration series has been designed specifically to replace the trite, cliché sentiments of greeting cards, at prices that are little more than the cost of a high end card. Many of the books are beautifully illustrated with paintings or photographs, with poetry designed along themes that focus on mothers (She Wore Emerald Thenwww.budurlcom/MotherChapbook for the paperback and http://www.smashwords.com/books/view/8846 for the e-book versions ), fathers and other men (Imagining the Future , www.budurl.com/Imagining for the paperback and http://www.smashwords.com/books/view/11189 for the e-book versions), and love (Cherished Pulse, www.budurl.com/CherishedPulse for the paperback and http://www.smashwords.com/books/view/8086 for the e-book versions).

More books are in the works, including a Christmas chapbook. Hard copies of all the books are available at Amazon as giftable, low-priced paperbacks, or you can pick them up in whatever format suits, including the iPad, Kindle, Epub (Stanza reader),.pdf, LTF (for Sony reader), and more at Smashwords.com, http://www.smashwords.com/profile/view/maggieball. Note: As this date Smashwords doesn’t accept coauthor listings. That these formats are evolving is evident!

So, though two authors are involved, this page lists only Ball who set the page up.

As far as Howard-Johnson and Ball are concerned, whatever format suits their reader suits them. It’s all good.

Magdalena Ball runs the highly respected compulsivereader.com review site. She is the author of the poetry book Repulsion Thrust, which was published in December 2009 to unanimous 5-star reviews. Her novel Sleep Before Evening, published in 2007, was a Next Generation Indie Book Awards Finalist.

Carolyn Howard-Johnson's poetry appears frequently in review journals. She is listed in Poets & Writers and her chapbook of poetry, Tracings (www.budurl.com/CarolynsTracings ), was given the Award of Excellence by the Military Writers Society of America. She is also an award-winning novelist and short story writer and instructor for UCLA Extension Writers' Program.

For more information on any of the chapbooks in this poetry series, contact either of the authors or visit media rooms at www.howtodoitfrugally.com or www.magdalenaball.com .
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