It's a catchy word, frugal. However would you place a $20.00 steak in a old used microwave oven?
Don't get to frugal on your book marketing, otherwise your book will just become lost in the midst of the millions of lost titles and hype.
Do your homework, perform some online searches, and find the river that flows in your favor.
I highly recommend Carolyn Howard-Johnson's site How To Do It Frugally. Carolyn combines years of research, knowledge, professionalism and truly puts the practice of frugal maketing into perspective.
